GA4, tracking and SEO notes
Practical guides on analytics, server-side tracking and search, written for people who run the numbers.
Sep 14, 2026What Does a Google Analytics Expert Actually Do?
What does a Google Analytics expert do? From GA4 setup and conversion tracking to dashboards, audits and strategy, here are the 8 key responsibilities…
Read article →
Sep 11, 2026A Complete Guide to Web Analytics Services for Better Website Performance
Web analytics services collect, measure and report how people find and use your website. Learn how web analytics works, its key benefits and the…
Read article →
Aug 28, 2026How to Hire the Right Google Analytics Expert for Your Business
Learn how to hire the right Google Analytics expert for your business: key qualities, red flags to avoid, and questions to ask before you…
Read article →
Aug 5, 2026Meet Naveed Tariq: The Visionary CEO Behind The Web Zone’s Digital Success
In today’s digital first world, merely having a website isn’t enough for any business. It needs a digital partner who knows how to create…
Read article →
Jul 10, 2026GA4 Consultant UK: Tracking That Holds Up Under UK GDPR, PECR and VAT
Most UK businesses that look for a GA4 consultant are not starting from zero. They already have GA4, a Google Tag Manager container and…
Read article →
Jul 10, 2026GA4 Consultant UAE: Tracking for Snapchat, Tabby, Tamara and Bilingual Sites
Businesses in the UAE often run more ad platforms than their European peers, sell on bilingual websites, and take payments through buy-now-pay-later apps. Each…
Read article →
Jul 10, 2026GA4 Consultant Switzerland: revFADP, TWINT and Multilingual Site Tracking
Swiss businesses work in German, French and Italian, sell in CHF and often in EUR too, and see TWINT at almost every checkout. Switzerland…
Read article →
Jul 10, 2026GA4 Consultant Sweden: IMY Decisions, Swish and Klarna Tracking
Swedish businesses have seen their data protection authority, IMY, act on Google Analytics directly: in 2023 it fined several companies over data transfers from…
Read article →
Jul 10, 2026GA4 Consultant Spain: AEPD Cookie Rules, Bizum and Redsys Tracking
Spanish shoppers increasingly pay with Bizum, and most card payments still pass through a Redsys payment page. Both leave your website, and both can…
Read article →
Jul 10, 2026GA4 Consultant South Africa: POPIA, PayFast and Ozow Payment Tracking
South African e-commerce runs on PayFast, Ozow instant EFT, Yoco and card payments, with many brands also selling on Takealot. A GA4 consultant for…
Read article →Want tracking you can trust?
Send your website and get a clear review of what is broken, what is double-counted and what to fix first.