South African e-commerce runs on PayFast, Ozow instant EFT, Yoco and card payments, with many brands also selling on Takealot. A GA4 consultant for South Africa needs to keep those payment journeys visible and send honest, POPIA-compliant data to Google Ads and Meta.
POPIA
The Protection of Personal Information Act (POPIA), enforced by the Information Regulator, requires a lawful basis and transparency when processing personal information, and direct marketing has its own consent rules. Your privacy policy should explain analytics and advertising tags clearly.
Three problems we see in South African accounts
1. PayFast and Ozow redirects
Payment gateways and instant EFT send buyers off the site. Without referral exclusions, GA4 gives them the credit for your sales.
2. Takealot sales outside GA4
Marketplace orders never touch your website. We bring them into Looker Studio so total revenue is visible.
3. Prices with 15% VAT sent to ads
Gross values overstate ROAS. We send net revenue to Google Ads and Meta.
How we set it up
- GA4 ecommerce for Shopify or WooCommerce, checked against real orders
- Server-side GTM with Meta Conversions API and Google Ads enhanced conversions
- Lead tracking for forms, calls and WhatsApp
- Revenue in ZAR with correct currency codes
See our web tracking service.
FAQ
Does POPIA require a cookie banner?
POPIA does not prescribe a banner, but clear notice and consent for marketing tracking are good practice and expected by many visitors.
How do I start?
Send your website for a free tracking review.
