Tracking work that holds up in real accounts.
GA4, server-side GTM and Meta CAPI projects for e-commerce, B2B and travel brands across Finland, Sweden, the Netherlands and the UK. Every number below comes from the client’s own GA4 or ad account.
Nine projects, from checkout tracking to multi-domain setups.
A selection of recent tracking and analytics work. Details are shared in anonymised form on request.
Valco: 1.4M events tracked with a lean GTM container
A high-precision checkout and journey tracking setup in a lean GTM container with only 8 tags and 9 variables, so the site stayed fast while every step was measured.
Paccas.fi: attribution fixed, consent-safe
Rebuilt GA4 and GTM with Consent Mode and custom events, so purchases and key events fired only with valid consent while attribution gaps were closed.
Moiko.fi: a bloated container cleaned up
Streamlined a heavy GTM setup, consolidated the data layer and split Finland and Sweden reporting, so 95K users were measured with full attribution.
Server-side GTM across a client portfolio
Paired web and server GTM containers for several e-commerce clients, each with its own consent setup, Enhanced Conversions and Meta CAPI forwarding, including a TAGGRS migration and 15+ Google Ads conversion actions.
BonalivePro: from pageviews to professional engagement
Migrated to GA4 with a consent-compliant GTM setup and content-level events that show which case studies medical professionals actually read.
Elämys Group: one analytics model for 4 travel brands
A unified, standardised GA4 and GTM architecture across four independent travel brands in Finland and Sweden, keeping each booking flow intact and the data clean.
Guinness World Records: 10+ domains in one container
A multi-domain GTM architecture covering 10+ country sites and a Salesforce-powered journey app, routing each region to the right GA4 property from a single container.
Apex Transfers: full-funnel server-side attribution
Server-side GTM with Meta CAPI and GA4 forwarding, tracking five lead types separately from first ad click to WooCommerce revenue.
Conversion tracking across 50+ Google Ads accounts
Conversion tag implementation and QA, remarketing setup, Conversion Linker deployment and cross-account container audits, so attribution is accurate from GTM through to Google Ads reporting.
The stack behind the work.
Certified in server-side tagging, GTM and GA4.
Stape AcademyServer-side tagging with Stape
Certificate of achievement, issued 23 Oct 2025.
Analytics ManiaGoogle Tag Manager Fundamentals
Certificate of graduation, issued 23 Feb 2026.
GoogleGoogle Analytics Certification
Issued 24 Oct 2025. Credential ID 164076133.
GoogleConversion Optimization Certification
Issued 4 Nov 2025. Credential ID 165574711.
In their own words.
Want results like these on your own data?
Send your website and we will review your tracking setup, then tell you what to fix first. Business hours: Monday to Friday, 9 AM to 6 PM PKT.