GA4, tracking and SEO notes
Practical guides on analytics, server-side tracking and search, written for people who run the numbers.


GA4 Consultant Singapore: PDPA, PayNow and Multi-Market SEA Tracking
Singapore is often the regional base for businesses selling across Southeast Asia. That means one company, several country sites, multiple currencies and payment methods…
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GA4 Consultant Saudi Arabia: PDPL, mada, Tabby and Salla Tracking
E-commerce in Saudi Arabia is growing quickly, with stores on Salla, Zid and Shopify, payments through mada, Apple Pay, Tabby and Tamara, and heavy…
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GA4 Consultant Qatar: PDPPL, Arabic Sites and Snapchat Conversion Tracking
Qatar was the first Gulf country with a general data protection law, and its shoppers move between Arabic and English sites, mobile apps and…
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GA4 Consultant Portugal: MB WAY, Multibanco and CNPD Cookie Rules
Portuguese shoppers often pay with MB WAY or a Multibanco reference, and a Multibanco payment can be completed hours or days after the order.…
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GA4 Consultant Poland: BLIK, Przelewy24 and UODO Cookie Rules
Polish shoppers pay with BLIK codes, Przelewy24 and PayU bank transfers, and many brands also sell through Allegro. A GA4 consultant for Poland needs…
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GA4 Consultant Pakistan: COD, JazzCash, Easypaisa and WhatsApp Lead Tracking
Twebz is based in Islamabad, so Pakistan is home ground. Pakistani e-commerce depends on cash on delivery, JazzCash and Easypaisa wallets, bank transfers and…
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GA4 Consultant Norway: Cookie Consent Rules, Vipps and Klarna Tracking
Norway is outside the EU but inside the EEA, so GDPR applies, and Norway’s own cookie rules now require active consent for non-essential cookies.…
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GA4 Consultant New Zealand: Privacy Act 2020, Afterpay and GST Tracking
New Zealand businesses often sell to both Kiwi and Australian customers from one store, with Afterpay at checkout and prices that include 15% GST.…
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GA4 Consultant Netherlands: Tracking for iDEAL, Mollie and Dutch Privacy Rules
Dutch online stores tend to have tidy websites and messy tracking. The reason is rarely the website itself. It is usually the payment step,…
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GA4 Consultant Mexico: OXXO Payments, Mercado Pago and MSI Tracking
Mexican shoppers pay in cash at OXXO, through Mercado Pago, or with card installments known as meses sin intereses. Each one affects when a…
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