Spanish shoppers increasingly pay with Bizum, and most card payments still pass through a Redsys payment page. Both leave your website, and both can hide the real source of a sale. A GA4 consultant for Spain needs to fix that while meeting the AEPD’s cookie rules.
AEPD cookie rules
The Spanish data protection authority (AEPD) updated its cookie guidance in line with European guidance: users must be able to reject cookies as easily as they accept them, on the first layer of the banner. The AEPD regularly fines companies for cookie breaches, so your banner and Google Consent Mode v2 need to work correctly together.
Three problems we see in Spanish accounts
1. Redsys payment pages stealing the credit
Redsys virtual POS pages redirect buyers to the bank. Without referral exclusions, GA4 reports the bank as your top source of sales.
2. Bizum confirmation journeys
Bizum payments confirm in the banking app. We make sure the purchase fires once on return, with the original session intact.
3. Spanish and Catalan versions split
Sites with /es/ and /ca/ versions often double count users. One property with a language dimension fixes that.
How we set it up
- Consent banner and Consent Mode v2 aligned with AEPD guidance
- Server-side GTM hosted in the EU
- Meta Conversions API and Google Ads enhanced conversions
- Net revenue without 21% IVA for ad platforms
Read about our web tracking service.
FAQ
Does a Reject button really reduce data?
Yes, but Consent Mode v2 and modelling recover part of it, and server-side tracking improves what you keep.
How do I start?
Send your website for a free tracking review.
